AD: Paola Soto
CW: Rachel Jorgensen
CD: Jack Saunders

An iconic jacket gets a rebrand. During its first week, the jacket sold 303% over plan, .com searches increased by 269%, and we received 11.4M impressions on organic social. OOH placements included a NYSE digital in Times Square and Silicon Valley along with static at Lamar Delancy & Bowery in NYC.